The Power of Internet and Social Media for Moroccan Tourism

Morocco’s tourism industry is thriving, thanks in large part to the internet and social media . From the blue streets of Chefchaouen to the bustling souks of Marrakech, travelers worldwide are discovering Morocco through Instagram posts, YouTube vlogs, and viral TikTok trends . This article explores how digital platforms are reshaping Moroccan tourism, influencing traveler decisions, and helping local businesses grow. How Social Media is Promoting Moroccan Tourism 1. Instagram & TikTok: The Visual Appeal Morocco’s stunning landscapes and vibrant culture are a perfect match for visual platforms like Instagram and TikTok. #Morocco has over 20 million posts on Instagram. Chefchaouen’s blue walls , the Sahara Desert, and Hassan II Mosque are among the most photographed spots. TikTok travel influencers showcase hidden gems, like Akchour Waterfalls or Essaouira’s beaches, attracting younger tourists. 2. YouTube: Travel Vlogs & Guides Man...